THE WORLD FAMOUS
CREATES A FANTASY
WITH SWEDISH BRAND
PLUS FASHION VIDEO
MIKE KAGEE FOR WORLD FASHION TRENDS
For it's co-lab featuring David La Chapelle
Swedish brand Happy Socks has pretty much
skipped co and gone all the way with Lab.
The photographer well known for his provocative
style was given a carte-blanche to do whatever
he wanted with the socks-something that could
presumably, make people a little nervous, the famous
sock brand did not see it this way.
"We wanted to work with David La Chapelle
because we really loved his art, so far for us
to try and put any boundaries on his creativity
would just go against everything we believe in"
says Creative Director Viktor Tell
BY MIKE KAGEE
The aesthetics of La Chapelle marries well with
the Happy Socks brand resulting in a series of
photographs in a advertising campaign burst with
colour and attitude or how the iconic photographer
David La Chapelle expresses it.
THE COLOURFUL HAPPY SOCKS AD CAMPAIGN
WAS REALLY DICTATED BY THE HAPPINESS
OF THE ICONIC SOCK BRAND