Mike Kagee Trend Bureau

Mike Kagee Trend Bureau
"Who Made Your Clothes"

Sunday, February 3, 2013

THE NEXT GENERATION OF Z ZEGNA COMES OF AGE BY MIKE KAGEE

THE NEXT GENERATION
OF Z ZEGNA
(ERMENEGILDO ZEGNA)
COMES OF AGE
BY MIKE KAGEE

WE NEED A RAZOR SHARP FOCUS
ON SARTORIAL TRADITION
THE DIFFERENCE BETWEEN
MODERN TAILORING AND
PRECISION ENGINEERING
IS JUST A MATTER 
OF SEMANTICS

MIKE KAGEE FOR WORLD FASHION BRANDS

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THE Z ZEGNA
AUTUMN/WINTER 
2013
MENSWEAR COLLECTION

          Made to measure!
              is the art of personal elegance
              The iconic Italian company
              Ermenegildo Zegna sprawling                  
              headquarters on Via Savona, Milan
              stands a re-instated apple by Italian
              artist Michangelo Pistoletto
              An oversized apple constructed out
              of wool with a re-stitched bite mark,
              it's perfect metaphor for Ermenegildo
              Zegna's unique family and company
              philosophy and ethics, a symbol of
              reconnection to nature both 
              spiritually and physically


             
             Ermenegildo Zegna has combined
             compassion and quality an art
             very rarely seen in the world of
             fashion as word ethics and aesthetics
             sits comfortably together in the
             Sartorial world as they do at
             Ermenegildo Zegna
             The century old Biella-based family
             run textile and luxury group 
             including the mill in Trivero supplies
             the most prestigious Bespoke tailors
             and garment manufactures in
             the world.......



             Paul Surridge the 38year old master
             technician responsible for the
             Z Zegna Autumn/Winter 2013
             menswear collection above who
             uses the Ermenegildo Zegna archives
             almost 100 years old not to duplicate
             or imitate a collection but to evolve
             and to renovate the Sartorial language
             and making it relevant for a younger
             dynamic customer to understand the
             meaning of Bespoke and the true
             meaning of the Zegna Dynasty...
             Since leaving Jill Sander as head 
             menswear designer he reported
             to Raf Simons. 
             I am a purist at heart he explains
             Surridge's first job as Creative Director
             was to balance the company's 
             foundations of classic tailoring and 
             fabric development with his functional
             vision for the Z Zegna Brand
             The Autumn/Winter 2013 collection
             Shows sheer perfection! 
             BY MIKE KAGEE