PLAYS AN IMPORTANT ROLE
IN TEXTILES AND GLOBAL FASHION
BY MIKE KAGEE
MIKE KAGEE FOR WORLD FASHION TRENDS
A STRATEGIC FASHION ADVISORY BLOG
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"ALSO MY CONNECTION WITH INDIA"
FAMOUS BOLLYWOOD ACTRESS AISHWARYA RAI
Vogue India in celebration with the
magazine's fifth anniversary
reports on project renaissance.
A special article on celebrating the
synergy between India and the west.
It is not only the beauty of actress
and supermodel Aishwarya Rai that
turns heads at Cannes in Paris but
also the magic of the country's
artisanal crafts and textiles.
The west has discovered this as well
as the likes of international fashion
houses Burberry,Alberta Ferretti
and DKNY as well as the iconic
designer Christian Louboutin who
proudly proclaims his love for India
and the countries embroiders.
International fashion house DKNY
uses Bishnupur Bucuhari silk in
their new collection as well as
the amazing colourful shoe house
Salvatore Ferragamo who uses
Burberry followed suit by using
the amazing Maheswari silk
and Alberta Ferretti used
Kanchipuram silk whilst Tods
added silk to their bag collection
New York alone have hundreds
of Indian textile designers working
very closely with international
We need to cultivate and promote
'Made In India' as much as we
promote the 'Made In Italy'
brand as it is no secret that many
of the top designers use Indian
craftmanship as it is all about the
brocades from Benares and
silks from Tamil Nadu and silks
from Kashmir so perfect for a
Paris Haute Couture collection!
BY Mike Kagee