BY MIKE KAGEE
FASHION SHOW-WINDOWS IN JAPAN
The departmental stores in Japan
changes it's display windows
at least nine times a year.
It is an entertainment stage
lasting 40days for each performance.
The program is composed of various
events associated with the seasons.
Emphasis gets put on 'entertainment
to please the public'
The second emphasis is 'being topical'
The displays will have expansive developement
when they are topical. For this, the displays must
appeal to the sympathy of the Japanese public.
Commonly shared interest are human 'festivals and technology'
The idea is to incite viewers interest.